GDGT: Facebook for Gadgets

gdgt logo

If you’re into gadgets, you probably read Gizmodo and Engadget. These two sites are something like the two superpowers of the gadget blogging world, created in 2002 and 2004, respectively. Interestingly, Engadget was created by Gizmodo’s founder Peter Rojas and set up to be a rival blog.

Now he’s at it again. Rojas and a colleague have defected from Engadget, and have set up GDGT. GDGT differs from the two main blogs in that instead of having paid writers develop content, GDGT content will be mainly user-generated. In other words, it’s going to be a gadget-oriented social network.

The GDGT founders says most gadget sites cater only to 5 percent of a gadget’s lifecycle — the “lust phase;” for “the 95 percent of the time you own the product there is nowhere to go. We are building the place where you can live with your gadgets online in perpetuity.”

Instead of providing product reviews themselves, they will linking to news and reviews on other sites, and will invite GDGT users to evaluate their devices. All reviews must be over 200 words, to guard against pithily uninformative reviews, like “this phone rocks!”

I’ve had a chance to look at the site myself and it’s pretty intuitive. As the founders say, it helps give gadget owners a place to go after the lust and purchase. For example, there is a thread for “Are Palm Pre owners still happy with their purchase?”

Definitely something you won’t see on Gizmodo. As the web shifts to a more participative nature, user-generated content will flourish, and this is one of the exciting incidences of that. Check it out a http://gdgt.com.

 

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