Amazon vows to kill frustrating packaging

Posted by anthonykuo , Aug, 2009 @ 11:06 am

Amazon, which announced its “Frustration-Free Packaging” initiative back in November of last year, promising to kill clamshell plastic casings and the like — is making good on its word and stepping up the effort again. Joining the ranks of partners Fisher-Price, Mattel, Microsoft and Transcend, Amazon’s announced that Kingston Technologies is throwing its weight behind the drive to end our sadness and frustration as well. [Engadget]

After all, who wants to open something called “blister packaging?”

Tags: Amazon, blister, clamshell, frustration, packaging